Because digital transformation will look different for every company, it can be hard to pinpoint a definition that applies to all. It does not have to be scary nor does it need to be brushed under the carpet when you have a dedicated partner taking you through it.
However, in general terms, we define digital transformation as the integration of modern technology into all areas of a business, resulting in fundamental changes to how your business operates and how you deliver value to your customers and increase efficiency in your work force.
It requires organisations to continually challenge the status quo, experiment with different solutions, and trust in us to deliver. This sometimes means walking away from long-standing business processes that companies were built upon in favour of relatively new practices that are still being defined.